Welcome to the Network for Good Learning at www.fundraising123.org. This resource and learning center launched in November 2007 with a simple mission: to provide nonprofits with free access to the best available online fundraising and nonprofit marketing resources.
While some of the content is our own, much of the content comes from the field: from the nonprofit professionals, coaches, trainers, bloggers, and consultants who are working everyday to improve fundraising and marketing effectiveness. In addition, much of the content in the Learning Center is licensed under a Creative Commons license, which means you can share or reprint these materials as long as give credit to the original author/source.
To help you make the most of your time in the Learning Center, we've divided resources into seven categories:
- The training tab is the home of Nonprofit 911, Network for Good's weekly teleconferences that bring fantastic speakers to you each week.
- The fundraising tab: Fundraising is what it all boils down to for most nonprofits. Whether your online fundraising program never got off the ground, has started to tail off or just needs a quick retuning, the articles, tools and tips in this section will provide you with the information you need to jump-start your online fundraising.
- Social Networking tab: Online social networks, including services like Facebook, MySpace and blogs, are everywhere. Find out if social networking is right for you and how to get started.
- Website 101 tab: Your web site serves as the face of your organization for the growing number of people who turn to the internet to learn about you. Making or updating your web site can seem like a daunting task, but the many simple tips, guides and shortcuts here can make the process manageable.
- Email 101 tab: For many nonprofits, email outreach is an indispensible form of communication between you, your donors and your potential donors. Learn what to send, what to say, how to say it and more.
- Donor Database tab: A donor database may hold the key to success for all of your fundraising and marketing ventures. For what do you have without the actual donor giving his time or money, spreading the word or thinking about it? If you don't have a proper donor database, it's time to get one; if you do, it's time to maximize it.
- Nonprofit Market tab: How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and in this section you can learn the tricks of the trade for doing it well.
Enjoy your visit, and you can reach us by clicking on the "Email Us" link at the bottom of every page throughout the Learning Center.
