How can you fundraise successfully with social media? Use these 11 steps to find social media success:
- Have faith in yourself – this is all just another form of personal networking and you can do it.
- Have faith in your audience – Give them respect, control and visibility.
- Define your desired outcome - Ask who and why before how.
- Decide if social media will help get you there.
- Borrow, don’t build, your tools.
- Social media is about “social,” not “media,” so put people first.
- Find your wired fundraisers.
- Think like the Marine Corps: the few, the proud.
- Help your supporters crank WOM to 11.
- Provide a sense of urgency – think competitions and deadlines.
- Plug your wired fundraiser into great resources:
- Help them create a good badge/widget (have links to tips accessible)
- Create an area of your site with starter text, images, video
- Keep them aware and updated about matching grant campaigns and contests
- Make it easy to share and tell stories; making it personal is important
- Have a 1:1 relationship with them
- Thank people!
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