Learn these basics of email message improvement:
- Know what it means to "test" your emails, as well as which elements of your email messages should be tested
- How to conduct testing with any email program
- How to maximize deliverability and not be labeled a spammer (these go hand in hand)
- Measure only the most important results
About our speakers
Rick Christ gave up direct mail fundraising in 1999 and has been working only with nonprofit organizations since then, helping them to use the internet for communications, fundraising and advocacy. He started NPAdvisors.com and recently merged with Amergent, where he is VP of online fundraising. He's New York blunt with a dash of southern charm.
Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy. She loves helping agency owners craft personal and engaging email campaigns for their clients that seamlessly reflect the brand built outside of the inbox. Heather's a big fan of baking and the New England Patriots and occasionally allows herself to dream about one day baking *for* the New England Patriots. We hear Coach Belichick is a huge fan of banana cream pie.
