Now think about your supporters. These generous individuals are spending more and more time on the Internet all the time, and they're beginning to want--nay, expect!--that your organization meet them where they are to give them an opportunity to do good.
But where do you start? What resources do you need to have in place to get your program going or boost an existing online presence to the next level?
Take advantage of the resources from the training in which Katya Andresen and Alia McKee Scott hosted a lively discussion that delved into Network for Good's latest eBook with practical advice including:
- How to make your fundraising appeals stand out from all the others your supporters are receiving from other organizations
- How to empower your donors to become fundraisers
- Tips for convincing nonbelievers that social networking efforts are worth a try
- Q&A - Check out the questions from your peers and answers from our presenters
This free training is for you if you're...
- Looking for more details about how to improve your online programs this year
- Waiting for some "free time" to read the full eBook
- Interested in asking the author a few questions of your own
About Our Speakers
Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.
Alia McKee (Principal, Sea Change Strategies): Alia helps nonprofit clients innovate engaging, inspiring, and successful online fundraising, advocacy and marketing campaigns. Currently she works with the Monterey Bay Aquarium, Environmental Defense Fund, the International Rescue Committee, and Conservation International among others. Alia holds a masters degree in public policy and communications from the LBJ School at the University of Texas at Austin.
