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It's not enough to get people to visit your website - you've got to get them to stay. One major strategy to engage site visitors is to provide them with the information they are looking for in a way that is easy for them to use and understand.
But how can you effectively give your copywriting a boost? What are Web users thinking, and how do they behave online? Most importantly: What are they looking for, and how can you provide it on your organization's website?
Participants who attend this training will:
- Learn how people ‘read' on the Web
- Explore the art of writing for the Web
- Discuss strategies for content development
- Delve into new practices you can put to use right away
About our speaker
Farra Trompeter is the vice president of client relationships and strategy for Big Duck - a communications agency in New York City that works exclusively with nonprofit organizations. Prior to Big Duck, Farra led online engagement efforts for Douglas Gould and Company. She has also worked with Donordigital and learned "how to take supporters beyond the click" for American Lung Association, Girl Scouts and UNICEF. Farra began her nonprofit career in fundraising and social marketing for the National Breast Cancer Coalition. She has a master's of nonprofit management from The New School and a bachelor's from American University.
