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If your organization is like most, you've seen direct mail fundraising returns decline and simultaneously heard amazing success stories from groups pioneering online fundraising and community building.
Yes, the opportunity for finding supporters and donors online is growing. But too often attempts to capitalize on these opportunities fail because they are haphazard, under resourced, or poorly planned.
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics.
After this training participants will be able to:
- Assess the state of their current online strategy
- Identify their online outreach goals
- Determine which tactics are best for their organization
- Measure the lifetime value of an email address
About our speaker
Eric Rardin is a Director of Nonprofit Services at Care2, an online social network of nearly 10 million people worldwide concerned with a healthy environment and living sustainable lives. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years.
