Get a VISIT ...
NOT AN APPOINTMENT (THINK 'Doctor/Dentist'!)
With a QUALIFIED PROSPECT/POTENTIAL INVESTOR ...
NOT A DONOR (THINK 'Blood/Organ'!)
To do DISCOVERY...
NOT TALK, TALK, TALK (THINK 'Blah, Blah, Blah'!)
To SHARE THE STORY ...
NOT MORE INFORMATION (THINK 'glazed eyes'!)
To PRESENT THE OPPORTUNITY ...
NOT ASK FOR MONEY (THINK 'Beggar'!)
SHOULDER-TO-SHOULDER ...
NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK 'Competition/Confrontation'!)
To FUND THE VISION!!!
NOT HELP TO 'SURVIVE' (THINK UGH!)
VOCAB, WORDS, FRAMING have a huge impact on your ATTITUDE and ACTION! Think about getting an appointment with a donor to overwhelm them with information and ask them for money.No wonder no one will meet with you. :)
P.S. Here's how it works for the For Profit World. Your Board Members will 'get it'. To learn more, join Tom Suddes on Network for Good's June 23, 2009 Nonprofit 911 teleconference. Details here.
About For Impact | The Suddes Group
Tom Suddes founded The Suddes Group in 1983 after serving as Director of Development at The University of Notre Dame and after founding 11 companies in various sectors. In 25+ years The Suddes Group has raised over $1Billion for organizations around the world, run more than 400 successful fundraising campaigns and transformed more than 5000 organizations through our Funding Boot Camps. Clients range from Colleges and Universities to Start-ups to Ashoka Fellows.
