It’s hard to make an impact with your ideas. It’s hard to get people to pay attention, to listen. And even if they listen, how can you get them to care?
It’s a tough problem, but Dan Heath has some answers. Dan is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die. The book has been on the BusinessWeek bestseller list for 13 months and running, and it was named one of the Best Business Books of the year by both Amazon readers and editors.
We regret to inform you that due to legal restrictions, the audio/text transcript for this call will not be available. Please be sure to download the handout "Made to Stick for Social Enterprise" to learn the six traits of a sticky idea.
