Download the transcript, audio and accompanying sample press releases below Related Documents!
As your organization works to stay top of mind for supporters and the media, you may stare at your blinking cursor wondering how to create the most effective bang for your public relations buck:
- "What makes a nonprofit press release pop?"
- "How can I stay consistent across different media-both online and offline?"
- "What's the most effective way to tell my organization's story? What are the dos and don'ts?"
- PR writing basics
- Crafting a story that encourage media pick-up
- Tips for writing for certain online media, including social networks like Twitter and Facebook
- YOUR questions - Our panel will spend much of the call answer your public relations writing questions
Our experts know the ins and outs of media coverage; they can explain why those assigning editors never called you back, and why the sure-hit event you planned drew no free media.
About our speakers
Zan Dubin Scott developed her public relations expertise largely as a staff writer for The Los Angeles Times. After her time as a journalist, she founded ZDS Communications, a national public relations, marketing and writing firm specializing in energy and the environment, education, the arts and healthcare.
Paul West has offered on-the-ground communications services and support to progressive clients and causes throughout the United States, Europe and Africa since the 1990s. His Ashland-based communications consultancy represents clients ranging from biodynamic farms to evolutionary authors whose products and practices promote personal and planetary healing.
Scott Martelle, a veteran journalist including 12 years as a staff writer for the Los Angeles Times, has covered an array of stories, from local government to presidential campaigns, author profiles and book reviews. He also has taught journalism and narrative storytelling at UC Irvine and Chapman University.
