Download the transcript and audio recording below 'Related Documents'!

As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself:

  • What grabs a reporter's attention?
  • How can I increase the chances of my event being covered?
  • Who's the best person to contact at media outlets when my organization has news?

Take advantage of the training presented by Zan Dubin Scott, Paul West and Scott Martelle (our journalism and communications experts) -- a special "Public Relations 202" (a follow-up to our PR 101 Writing Basics call on August 18) presentation where our panel addressed the following areas:
  • Understanding how to think like a journalist
  • Tips for getting your story in the right hands at the right outlets
  • Setting expectations for media placements
  • YOUR questions - Our panel spent much of the call answering participants' public relations outreach questions


Our experts know the ins and outs of media coverage; they explain why those assigning editors never called you back and why the sure-hit event you planned drew no free media.

 

About our speakers
Zan Dubin Scott developed her public relations expertise largely as a staff writer for The Los Angeles Times. After her time as a journalist, she founded ZDS Communications, a national public relations, marketing and writing firm specializing in energy and the environment, education, the arts and healthcare.

Paul West has offered on-the-ground communications services and support to progressive clients and causes throughout the United States, Europe and Africa since the 1990s. His Ashland-based communications consultancy represents clients ranging from biodynamic farms to evolutionary authors whose products and practices promote personal and planetary healing.

Scott Martelle, a veteran journalist including 12 years as a staff writer for the Los Angeles Times, has covered an array of stories, from local government to presidential campaigns, author profiles and book reviews. He also has taught journalism and narrative storytelling at UC Irvine and Chapman University.