Online Fundraising Guides and eBooks

Learn how to be a better fundraiser with these in-depth guides to online fundraising, building donor relationships, email marketing, fundraising events and more! Download these free ebooks full of practical advice from our sector's leading experts.

Online Fundraiser's Checklist 2.0

Want our best advice in bite-sized portions? We've compiled 10 checklists to help you achieve fundraising success. This eBook covers: Online fundraising best practices (like Web design and donation form etiquette); email outreach to-dos (subject line tips, anyone?) plus, tips for event management!

Download the Online Fundraiser's Checklist 2.0

From Print to Email: Take Your Newsletter on an Epic Journey
Print is just one of many ways to connect directly with donors, as well as email and social media.

So what’s the right decision for you? Should you drop your print newsletter in favor of email, and if so, how do you make that happen in a way that make sense for your organization? Kivi Leroux Miller covers all of that and more in this latest guide on transitioning a newsletter from print to email.

 Download "From Print to Email"

The Mobile Frontier: Successful Strategies for Text-to-Give and Beyond

Discover how to increase your "portable potential," empower your staff with a focused strategy, and enable your supporters with a richer, more compelling mobile presence.

In this guide, co-authored by our partners at Convio, we’ll share:
• The variety of mobile marketing approaches
• How to determine if mobile is right for your organization
• Potential benefits and how to use mobile for deeper engagement
• How to integrate mobile into your fundraising efforts 

Download "The Mobile Frontier"

10 Resolutions for Online Fundraising and Marketing Success 

Commit to raising more money this year by attracting new donors and connecting with your existing supporters. This ebook includes tips for how to: 

• Start putting fundraising first
• Make little website changes that have a huge impact
• Determine your mobile needs and strategies 
• Or use social media even more wisely!

Download 10 Resolutions for Online Fundraising and Marketing Success 

The Next Big Event: How to Make Your next Big Fundraising Event a Success

Fundraising events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Before securing that banquet hall or scheduling those tee times, you need to have a solid plan in place. Our ebook is a quick guide on the key steps to having a successful fundraising event, with experts from Network for Good, Givezooks!, Events360 and Elizabeth Rose Consulting.

Download "The Next Big Event" 

Lisa Simpson for Nonprofits: What Science Can Teach You About Fundraising, Marketing and Making Social Change

This eBook from Katya Andresen, Alia McKee Scott and Mark Rovner builds on the behavioral economics framework previously examined in Homer Simpson for Non Profits to include other applicable scientific frames of thought including cultural cognition and psychology that we believe are most relevant to the nonprofit space.

Download Lisa Simpson for Nonprofits

Homer Simpson for Nonprofits: The Truth About How People Really Think and What It Means for Promoting Your Cause

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

Download Homer Simpson for Nonprofits

Other Free Ebooks: 

How to Raise A Lot More Money Now: 50 Great Ideas from 11 Top Experts 

Is Your Nonprofit Facebook Page Worth It? Analytics and Measurement Techniques 

These guides are licensed under the Creative Commons License, Attribution 3.0.

If you'd like to inquire about a co-branded version of our materials for your chapter, conference, or association, please contact us for details.