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Fundraising
Article Index
10 Best Practices to Increase Email Response Rates for Fundraising
A Procrastinator's Guide to Year End Fundraising
"Missionize" Your Year-End Fundraising: Maximizing Your Organization's Fundraising Potential this Holiday Season
10 Common Mistakes in Selecting Donor Databases (And How to Avoid Them)
10 Reasons You're Not Getting Gifts: A Mini-Manifesto
10 Simple Ideas for a Greener Event
10 Steps To Re-infusing Passion Into Your Organization
10 Strategies for Recession Fundraising
10 Things to Avoid in Email Campaigns
10 Ways to Win a Corporate Partner
11 Must-Read Books Chosen by You
12 Questions that Lead to a Better Fundraising Story
13 Secrets of Holiday Fundraising Online
13 Tips for Raising Money Online
2008 eNonprofits Benchmarks Study
3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising
33 Ideas that Change the Fundraising Game
4 Steps to Stronger (Hero-focused) Appeals
4 Ways to Attract Donors Online
5 Steps to Getting Your (Donation) Ducks in a Row
5 Trends that Will Affect Online Fundraising in 2010
5 ways to get your email marketing ready for the holidays
5 Ways to Improve Your Call to Action
6 Steps for Getting Started with Email Fundraising
6 Steps to Building a Dynamic Grantseeking Calendar
6-Minute Guide to Winning Fundraising Campaigns
7 Steps to a Relevant Fundraising Offer
8 Online Fundraising Changes You Must Make in 2010
8 Tips for Email Fundraising
8 Tips to Strengthen Your Database to Help Build a Strong Donor Base
A Beginner's Guide to Online Fundraising & Marketing
A Few Good Examples of Widgets
A Procrastinator's Guide to Year-end Fundraising
A Procrastinator’s Guide to Year-End Fundraising
A Rookie's Guide to Online Fundraising and Marketing (Foundation Center)
A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)
A Rookie’s Guide to Online Fundraising & Marketing
A Sample Donor Appreciation Certificate
A Wake-Up Call for Fundraisers
Accept Online Donations
Acquiring New Donors Online
Affordable New Tools and Strategies for Online Activism
All You Need to Know about Choosing a Donor Database
Alliance of Artists Communities: Emerging Program Institute
America's Giving Challenge - $500,000 in Grants to be Awarded!
Americans Rate Charity Gifts a Priority This Holiday Season
Apply to win funding through the Tom's of Maine "50 States for Good" Initiative
Are Membership Dues Deductible?
Be Your Donor Day
Becoming Donor-Centric: Segmentation
Benchmark Data for Online Giving
Broadening Your Fundraising Net: Diversifying Your Fundraising Channels to Build a Financially Healthy Organization
Build It and They Will Come? Not for Online Fundraising!
Build Your House (file)...and Keep It Tidy, Too
Case Study: Adbusters Media Foundation
Case Study: Commercial Alert
Case Study: Community Voice Mail
Case Study: Grist Magazine
Case Study: LandChoices
Case Study: Mike Tikkanen and the Kids at Risk Action Group
Case Study: National Council of La Raza
Case Study: Peaceful Tomorrows
Case Study: The Heifer Project
Case Study: The Red Cross
Cause Marketing 101: 5 Tactics for Raising Money from Businesses
Change the Way You Look at Fundraising
Choosing a Donor Database
Choosing a Donor Database: Steps to Success
Choosing Donor Software: Things to Remember
Combining Mission, Benefits, and Personality: The Importance of the Message Triangle
Comparing Lower-Cost Online Integrated Applications
Connecting with Donors through Your Database
Constructing Your Call to Action: 5 Necessary Attributes
Crafting Your Call to Action: Tips for Improving Your Online Fundraising Results
Crafting your Call to Action: Why me? Why now? What for?
Create an Online Fundraising Plan - Step 1: Work Your Website
Create an Online Fundraising Plan - Step 2: Evolve Your Emails
Create an Online Fundraising Plan - Step 3: Match Up Your Online and Offline Marketing
Create an Online Fundraising Plan - Step 4: Know Your Numbers
Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times
Creating Compelling Experiences of Persuasion
Creating Sustainable Funding in Economically Challenging Times
Creating the Constituent-Centric Organization: The Benefits of Constituent Relationship Management (CRM)
Cultivating Donors Online
Cultivating Donors Online: Becoming Donor-Centric
Cultivating Donors Online: The “Field of Dreams” Problem and How to Fix It
Customer Service for Nonprofits
Determine Your Organization's "Onliness" (Only-ness)
Do Email Silences Matter?
Doing Donor Management Right: Expert Advice
Donation Usability: Increasing Online Giving to Non-Profits and Charities
Donor Database Implementation Checklist
Donors Warm Up to Online Giving
Drilling for the Truth: The Power of Testing in Fundraising
eCampaigning Best Practices and Emerging Tactics
Enterprise Community Partners Online Fundraising Plan and Presentation
ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn
ePhilanthropy Code of Ethics
Evaluating Gift Planner Performance: A Guide for Charity Managers
Evaluating Your Donor Management Software
Event 101 for Fundraisers
Examples of the Good and the Bad in Online Fundraising Appeals
Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable
Finding a Fiscal Sponsor
Finding Prospects, Building Relationships, Enticing Investors
Fitting Online Outreach into an Overall Fundraising Strategy
Five Things We’re Forgetting When We Take Our Fundraising Online
Five Things You Should Never Say to an Online Donor
Five Ways to Cultivate Your Donors—Personally
Four Essential Tweaks to Your Appeals in a Recession
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Four Parts of a Great Fundraising Appeal
Four Questions to Answer in Every Appeal
Four Steps to More Donations
Four Steps to Selecting Donor Management Software
From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors
Fundraiser’s Confidential: How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever
Fundraising When Money Is Tight
Gesu School
Get R.E.A.L.: Four Steps to a Successful Fundraising Plan
Getting Started with Online Fundraising & DonateNow
Going beyond Fundraising Appeals to Reach an Online Goal
Grantseeking During A Recession
Handling the Challenge of Holding Events
Holiday Fundraising Buttons
Holidays in July: Get a Jump on End-of-the-Year Fundraising
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
How Do Your Email Statistics Stack Up?
How Improving the Experience Can Make Donors Want to Give
How Strong Relationships Can Increase Fundraising Results in 2011
How to Approach Your Old and New Donors
How to Ask for Donations
How to Ask for Donations on Your Website
How to Build Relationships and Achieve Fundraising Success in a Web 2.0 World
How to Convert One-time or Annual Donors into Monthly Givers
How to Get the Attention of 9,000 People in 1 Week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps
How to Increase Attendance & Fundraising Results for Your Spring Fundraiser
How to Revolutionize Your Special Events
How to Tap into the Heart and Soul of Your Organization When You Write
How to Tell Your Story: Tips for Better Storytelling, Fundraising Success and Media Glory
How to Thrive in a Down Economy: Tips for Improving Online Giving
How to Write a Fundraising Letter
How “Wow!” Experiences Create Lifetime Donors
In Search of CRM Part 1: Understanding Constituents and Processes
Injecting Passion into Your Appeal
Integrate Email Into Your Fundraising Mix
Integrating Online and Offline Fundraising
Internal Organization Changes to Improve Fundraising
Invite Your Supporters to Fundraise for Your Organization
Is integrated fundraising for real?
Is Salesforce.com right for your Nonprofit?
Is Your Online Donation Page Ready for 2011?
Keeping Info in Your Donor Database
Key Components for Fundraising in a Downturn Economy
Kiva in Second Life: Interview With Official SL Volunteers
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Last-Minute Giving
Lights, Camera, Fundraising Action! Using Video in the Fundraising Cycle
Lower your membership amount? Think twice.
Making Order Out of Chaos Part I: Database Reports as Proof of Effectiveness
Making Order Out of Chaos Part II: How Databases Can Help You Grow
Making Order Out of Chaos Part III: Exploring the Different Types of Databases
Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector
Membership 2.0: A Socially Networked Museum Membership
Microvolunteering: Why It's Better Than Sliced Bread
Mobile Study: Donors Impulsive, Social and Tech-Savvy
More Than a Donate Button: Composing Your Online Fundraising Plan in ‘09
Network for Good DonateNow Buttons
Network for Good DonateNow by the Numbers
Network for Good DonateNow Lite versus PayPal
Network for Good to Acquire ePhilanthropy Foundation
New Donor Bonding: The Amazing Value of Loyal Donors
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?
One Fool-proof Way to Make Donating Easier for Donors
Online Donors: Why They Leave and How to Get Them Back
Online Fundraising Best Practices
Online Fundraising Case Study: Dance Theatre of Harlem
Online Fundraising Handbook
Online Fundraising in 10 Easy Steps
Online Fundraising in 10 Easy Steps
Online Fundraising Strong Despite Economy
Online Fundraising Tactics – What Works?
Online Monthly Giving: A Review of Nonprofit Programs
Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy
Overachiever's Guide to Year-End Fundraising
Plan Your Year-End Campaign in 7 Steps
Planning and Executing Your Next Big Event
Planning Your Online Fundraising Program
Product Spotlight Demo: Turn Supporters’ Time into Money through Polling and Surveys
Rapid Donor Cultivation
Recession-proof Fundraising
Report: Can donation page optimization boost online giving?
Review of Recent Online Communications Benchmarks Studies
Sample Online Fundraising Plan
Sarah Bunting Shows Us All That Personal Fundraising Works!
Seven Incredible Hours in December: How to Make the Most of Year-End Giving
Should We Accept Online Donations?
Should You Start a Grants Program Now?
Six Bad Habits of Ineffective Fundraisers
Six Steps to a Better Event
Six Ways to Survive the Economic Storm
Small Nonprofits Outperform Larger Organizations Online
Social Proof and Fundraising
Storybanking: A Bank That Always Builds Interest
Strategies for Implementing a Donor Database
Successful Email Fundraising on a Budget
Successful Fundraising in Turbulent Times
Tactics for Matching-Gifts Campaigns
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
Thanks a Million: How to Thank Your Donors So They'll Come Back and Give More
The 2 Trickiest Things about Email Marketing
The Art of the Online "Ask"
The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget
The Coming Transformation of Social Enterprise
The economy may be down, but online giving is up
The Final Word on Year-End Fundraising: Five Things You Can Still Do to Boost Your December Income
The Future of Online Fundraising
The Influential Fundraiser: Using Psychology to Win Over Donors
The Jusk Ask Strategy
The Just Enough Planning Guide: A Roadmap to Help Nonprofits Reach Their Campaign Goals
The Keys to Fundraising on foursquare
The Make A Wish Foundation Attracts Donors with First National Campaign
The Number One Reason Donors Stop Giving
The One-minute Storyteller: Making Emotional Connections with Supporters (and Potential Supporters)
The Power of the Premium: Convincing Prospective Donors to Give
The Procrastinator's Guide to Year-end Fundraising
The Secret to Getting People to Give: 15 Reasons Why People Donate
The Third Best Webinar Ever (Or, An Intro to Crowdrise and Its Potential for You and Your Supporters)
The Three Pieces of Background You Need Before You "Make the Ask"
The Triple-threat of Successful Stewardship: Be Generous, Grateful… and Lazy?
The Ups and Downs of Online Giving in a Down Economy
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors
The Year-end Gift: This Nonprofit Nailed It
The Young and The Generous: A Study of $100 Million in Online Giving
Think Big and Keep it Simple to Improve Fundraising
This Isn't about You: The Cures for Nonprofit Narcissism and the Belief that Need is Enough to Drive Action
Three Big Screw-ups in Online Fundraising, and How to Avoid Them
Three Common Nonprofit Diseases, and How You Can Cure Them
Three Common Problems and Five Easy Solutions for Cultivating Donors Online
Three Tests to Improve Your Website and Donation Process
To Increase Charitable Donations, Appeal to the Heart -- Not the Head
Top 4 Things to Ensure Last-minute Giving Success
Tracking Constituents in Small and Mid-Sized Organizations: Database 101
Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget
Understanding the value of multi-channel fundraising
Using Cookies on Your Website
Using Message Boards to Build Community
Welcome to Superhero Central
What is the average size for a board of directors?
What Network for Good Services Will Do for Your Organization
What Would Google Do?
What You Need to Remember When Planning an Event
What Your Donors Aren't Telling You
When Were You Last Inspired to Donate?
Who Gives Money Online?
Why Building Your Own Database Should Be Your Last Resort
Why Personal Fundraising Works
Why Should Your Organization Bother with Surveys?
Why Vivid Storytelling Inspires Giving
Why You Need a Donor Database
Why You Need the Wired Wealthy
Write for Fundraising123!
Year-end Giving Snapshot: The Generous Procrastinator
Social Networking
Article Index
10 Common Objections to Social Media Adoption and How You Can Respond
10 Reasons Why Every Nonprofit Must Have a Blog
10 Things You Need to Do Prior to Diving into Social Media
10 Twitter Tips for Nonprofit Organizations
11 Steps to Social Networking Success (Hampton Roads)
11 Steps to Success with Social Networking
11 Steps to Success, 6 Things to Avoid
24 Hours for Darfur User-Generated Video Campaign
3 Surefire Ways to Use Twitter To Promote Your Organization
5 Tips for Dealing with Social Media Meanies and Managing Your Online Rep’
5 Tips for Making the Dive into Social Networking
7 Facebook Essentials Nonprofit Marketers Need to Know
7 Tips to Make Your Charity Badge a Success
8 Benefits of Having a Nonprofit Blog
8 Secrets of Effective Online Networking
A Beginner's Guide to Facebook
A Few Good Examples of Widgets
America's Giving Challenge - $500,000 in Grants to be Awarded!
America's Giving Challenge: Assessment and Reflection Report
Are Nonprofits Endangered on Facebook?
Are Your Target Audiences Omnivores, Connectors, Mobile Centrics or...?
Building Participation through Social Networking
Care2 Join an Online Community?
Catch Up On the Times and Use Web 2.0 to Your Nonprofit’s Advantage
Causes on Facebook
Causes on Facebook: Everything You Need to Know About Using Facebook as a Nonprofit Marketing Tool
Causes on Facebook: Partner Center, Application Redesign and America's Giving Challenge, Oh My!
Change Status: Facebooking and Twittering for a Better World
Change the World by Working in a Virtual One: Interview with Barry Joseph
Change the World by Working in a Virtual One: Interview with Dave Pentecost
Change the World by Working in a Virtual One: Interview with Evonne Heyning
Change.org and NetworkforGood.org Launch Partnership to Extend Social Networking Technology to 1.5 Million Nonprofits
Change.org FAQ
Choosing the Right Social Network: Two Quick Places to Start
Connecting Metrics to Action
Courting Bloggers for Your Cause
Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community
Determining Your Social Network Needs
ePhilanthropy Code of Ethics
Everybody's Talking about You -- Why Your Nonprofit Needs to Listen, and Listen Hard
Fads, Trends and Preparing the Faith-based Organization for the Future: Interview with Jay Gary
Five Boxes to Check Before Your Social Media Foray
From Nonprofit Social Media Strategist to Social Media Change Agent and Beyond
Great Example of an Advocacy Widget: 18seconds.org
How Blogging Changes Things
How Nonprofits Can Use Facebook
How Technology is Making Online Fundraising “Good to go”: 5 Quick Tips
How to Build Relationships and Achieve Fundraising Success in a Web 2.0 World
How to Get the Attention of 9,000 People in 1 Week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps
How to Use MySpace to Raise Awareness: Three Nonprofit Organizations Share Their Experiences
How to Use Social Networking Websites
Introduction to Second Life
Invite Your Supporters to Fundraise for Your Organization
Involving Your Audience—Upstream!
Is the Web Still a Windfall for Nonprofits?
Is Your Facebook Page Contributing Donors and Volunteers?
Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?
Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques
Kiva in Second Life: Interview With Official SL Volunteers
Make it Easy for Online Readers to Spread the Word
Mastering the Art of Writing a Good Tweet to Promote Your News
Membership 2.0: A Socially Networked Museum Membership
Nonprofit Leaders Who Blog
Online Entertainment Bits and Bytes
Promote Your Cause on Facebook in Six Easy Steps
RE3.org - Using Social Media for Social Marketing Success
Reflections on America's Giving Challenge
RSS for Nonprofits: Web Content On Your Terms
Seven Steps to Graphing Your Facebook Strategy
Seven Tips for Running a MySpace Campaign
Should I Force My Executive Director to Blog?
Should Your Organization Use Social Networking Sites?
Show Me the Numbers: Can Group Fundraising Help You?
Social Marketing Basics
Social Media for Social Causes Study: The Results
Social Media Starter Pack
Social Networking – What’s Real?
Starting a Cause on Facebook
The 10 Commandments of MySpace Advocacy
The 5 Rules of Social Media for Non Profits (and everyone else!)
The CDC’s Second Life: A Best Practice for Social Networking
The Five Minute Guide to Social Networking
The Future of Online Fundraising
The Keys to Fundraising on foursquare
The Long Snail: Why the Nonprofit Sector Needs to Get Moving Online
The Secret Sauce of Social Media Fundraising
The Six Steps to Winning Hearts and Minds on Web 2.0
The Wired Fundraiser: A Study on Technology and Online Fundraising
There Is No Social Media Kit
Tips for Youtube and Google Checkout
Twitter Fundraising: Holy Grail or Fail Whale?
Using Social Media to Decrease E-Mail Unsubscribe Rates
Using Social Media: 11 Steps to Success (NA'AMAT USA Convention)
Using Social Networking Sites to Promote Your Mission
Using Social Networking Tools: Advice
Using Social Networking Tools: Best Practices from SaveGuimaras
Using Social Networking Tools: Resource List
Web 2.0 Adoption by Nonprofits
Web 2.0 Eludes Many Nonprofits
What does Web 2.0 Mean For Your Nonprofit?
What Every Smart Non Profit Needs To Know About Web 2.0
What is Twitter and What Can a Nonprofit Do With It?
What Kevin Bacon Knows about Web 2.0
Who's Using Social Networking and How?
Why Bother With “Membership” In The Future?
Why Personal Fundraising Works
Why You Must Use RSS – And How to Start
Widgets: The New Black – More Useful Than Ever for Nonprofits
Write for Fundraising123!
Your Supporters Are Your Best Spokespeople with Web 2.0
YouTube Tips for Nonprofits
Web Site 101
Article Index
10 Must Haves for an Effective Website
10 Principles Of Effective Web Design
10 Steps to Being Found on Search Engines
10 Things Every Nonprofit Executive Needs to Know about IT
10 Tips to Improve Your Nonprofit Website
10 Top Tips to Make your Website Search Engine Friendly
13 Secrets of Holiday Fundraising Online
2007 Nonprofit Marketing Survey Findings
3 Steps Toward a Better Nonprofit Website
4 Basic Website Tweaks
5 Tips for Choosing Your Nonprofit URL
5 Tips For Increasing Traffic to Your Nonprofit’s Website
7 Deadly Sins of Website Design
A Guide to Search Engines and Web Directories
A Match Made in e-Heaven: Your Strategic Plan and Website Working Together
A Nonprofit’s Guide to Building Simple, Low-Cost Websites
A Procrastinator’s Guide to Year-End Fundraising
Acquiring New Donors Online
Are You a Crate & Barrel Nonprofit?
Best Internet Marketing for a Cause 2006
Case Study: Community Voice Mail
Case Study: The Heifer Project
Choosing a web design company or consultant
Connecting Metrics to Action
Create an Online Fundraising Plan - Step 1: Work Your Website
Cultivating Donors Online: The “Field of Dreams” Problem and How to Fix It
Cultivating Offline Donors Online
Digital Facelift: Tips for Taking Your Website from Blah "Before" to Amazing "After"
Does Your Web Site Suck?
Eight Things Your Home Page Must Have
Eight Ways a CMS Can Help with Search Engine Optimization
ePhilanthropy Code of Ethics
Extreme Website Makeover: From Ick to Slick!
Five "Don'ts" of Nonprofit Website Design
Five Deadly Sins of Website Design
Five Principles to Design By: Guidance for Creating Designs that Work
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Four Questions to Answer in Every Appeal
Four Steps to More Donations
Getting Started: Creating a Website
Google AdWords for Nonprofits: 10 Tips About Keywords
Google's Search Engine Optimization Starter Guide
How Improving the Experience Can Make Donors Want to Give
How to Ask for Donations on Your Website
How to Check Your Website on Different Browsers
How to Develop an Internet Strategy
How to Start a Website for Your Organization
I’m in Love…With Google Analytics
Keep Your Visitors Involved and Coming Back
Key Words For Donors To Find You On The Web: An Overview
Key Words For Donors To Find You On The Web: Step by Step Guide
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 1: Keywords
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 2: Blogs
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 3: Links
Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 4: Outreach
New Year’s Resolutions
Nonprofit Homepage Tips
Online activism 101
Online Fundraising Best Practices
Optimize Your Landing Pages: Improving the Odds You Get What You Want from Your Supporters
Our Website Stinks! Tips & Secrets for a Successful Redesign
Planning Your Online Fundraising Program
Provide the Content Your Audience Craves
Report: Can donation page optimization boost online giving?
Running an Online Advocacy Campaign
Search Engine Marketing 101
Seven Words That Will Make Your Web Site Worth Viewing
Spend Your Website Dollars Wisely
Ten Things That Will Make or Break Your Web Site
Ten Things Your Home Page Must Have
The Art of Easy
The CMS Roundtable: Which Website Solution is Right for You?
The No-Neck View of the World: Network for Good Heeds its Own Advice
Three Tests to Improve Your Website and Donation Process
Tips for an Effective Contact Us Page
Tips from the Worst Websites
Transform Your Organization with Pro Bono Technology Resources – The Community Corps Product Spotlight
Using Cookies on Your Website
Using Message Boards to Build Community
Website 101 for Fundraisers
Website Words to Live By
What Should a Website Cost?
When Were You Last Inspired to Donate?
Why Do You Need To Be Online?
Why You Must Use RSS – And How to Start
Write for Fundraising123!
Your Google Analytics Questions Answered!
Email 101
Article Index
10 Best Practices to Increase Email Response Rates for Fundraising
Email Marketing Summit 2008 Report: Marketers Reveal Latest on Office Politics, Messages, Deliverability, Segmentation
10 Steps to Setting Up an Email Template in EmailNow
10 Things to Avoid in Email Campaigns
10 Tips to Not Get Deleted
13 Tips for Raising Money Online
14 Easy Ways to Grow Your Email List
15 Secrets to Great Subject Lines
4 Easy Steps to Better Email: Improve Your Results through Careful Testing
4 Ideas for Expanding Your Email Horizons
4 Ways to Attract Donors Online
5 Email Reply Do’s and Don’ts
5 Steps to Email Marketing
5 Steps to Finding the Ideal Email Service Provider
5 ways to get your email marketing ready for the holidays
6 Steps for Getting Started with Email Fundraising
6 Steps to Better Email Outreach
7 Steps to Better Email Fundraising & Communications
7 Tips to Move Your Print Newsletter to Email
7 Ways to Build Your Email List
8 Things to Check Before You Send That Message
8 Tips for Email Fundraising
9 Email Do's and Don'ts for the Sender
Are Images in Email Campaigns a Good Idea?
Are Nonprofit Email Newsletters Really A Waste of Time?
Articles That Work in Nonprofit E-Newsletters
Beat the Downturn with Stylish Emails: 10 Trends for Emails that Pop
Bring Your e-Newsletter from Snoring to Soaring
Build Your Email List Checklist
Building Your Email List
Can you give me a few tips for building my email list?
Capture an Email Address, Start a Relationship: 4 Tips for Getting Proactive about Building Your House File
Case Study: Community Voice Mail
Case Study: Grist Magazine
Case Study: National Council of La Raza
Case Study: The Nashville Peace and Justice Center
Choosing the Right Email Service Provider for You
Cranking Up Your Email Marketing for Fall Fundraising
Create an Online Fundraising Plan - Step 2: Evolve Your Emails
Create Personas to Bridge the Gap with Target Audiences
Creating an E-Newsletter Your Readers Will Always Open
Cultivating Offline Donors Online
Developing Successful E-Newsletters
Digging into eNewsletters
Do Email Silences Matter?
Email Appends: The Good, the Bad, and The Realistic
Email Signatures: A Missed Marketing Opportunity
Emaily Post’s Guide to Online Decorum
Ensuring Your E-Newsletters are Read - Not Dead - On Arrival
Ensuring Your Emails Get Read
ePhilanthropy Code of Ethics
Examples of the Good and the Bad in Online Fundraising Appeals
Formatting Your Emails
Four Principles for Making Your Newsletter a Powerful Fundraising Tool
Four Tips on How to Use Email Marketing During a Down Economy
Get to Know Your Audience via Your E-News Welcome Email
Going beyond Fundraising Appeals to Reach an Online Goal
Going Beyond the E-Newsletter: Five Essentials for Crafting an Engaging Email Marketing Program
Growing Your List Audience with EmailNow
How Do Your Email Statistics Stack Up?
How Much Email is Too Much?
How to Create E-mail Messages that Get Attention
How to Design an Effective Survey
How to Get More from Email
How to Use Email to Build Relationships and Achieve Marketing Glory
I Love Receiving the Newark Museum's E-News
Integrate Email Into Your Fundraising Mix
It's All about the List! How to Grow and Cultivate Your Most Valuable Online Asset
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Let’s Get Personal – How to Write More Conversational Emails
Nonprofit E-newsletters: Find the Ideal Length and Frequency
Nonprofit Email Marketing Guide
Online Surveys: Five Ways to Up Your Completion Rate
Planning Your Online Fundraising Program
Quick Tips for Building a Clean Email List
Quick Tips on Great Email Subject Lines
Resolve to Be Your Own Publisher with This Editorial Calendar
Seven Incredible Hours in December: How to Make the Most of Year-End Giving
Should You Send Emails to Supporters via Outlook?
Six Steps to Developing an Email Editorial Calendar
Small Nonprofits Outperform Larger Organizations Online
Successful Email Fundraising on a Budget
The 2 Trickiest Things about Email Marketing
The Secret to Successful E-Newseltters: Standing on Your Heads
The Two Words You MUST Include in All Your Outreach
This is what a fundraising email looks like
Three Steps to Tune-Up Your Email Newsletter
Tips for Including Images in HTML Emails
Understanding Email Service Providers
Use keyword research to identify e-newsletter subject lines
Using Social Media to Decrease E-Mail Unsubscribe Rates
Variety is the Spice of Email
What Good Nonprofit E-Newsletters Look Like
What's an Email Address Worth?
When a Few Little Words Mean So Much: Your Email Microcontent
When to Switch Email Campaign Service Providers
Why Open Rates are Dropping and What it Means for You
Why Should Your Organization Bother with Surveys?
Write for Fundraising123!
Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall
Your Checklist for A Successful Email Marketing Campaign
Your Nonprofit and Email: A Perfect Match
Nonprofit Marketing
Article Index
10 Reasons You're Not Getting Gifts: A Mini-Manifesto
10 Tips for Writing Your Story
10 Ways to Engage Constituents Online
13 Tips for Pitching Your Story
14 Tips for Making Your Nonprofit Email More Effective
20 Additional Words for Nonprofits to Avoid
24 Hours for Darfur User-Generated Video Campaign
3 Easy Ways to Bring Your Mission to Life at Your Next Event
3 Tips for Improving Newsletters
3 Tips to Engaging Potential Donors
4 Ideas for Expanding Your Email Horizons
5 Elements of a Good Story
5 Ways to Conduct Free Marketing
5 Ways to Improve Your Call to Action
50 Resources for Getting the Most Out of Google Analytics
6 Words for Nonprofits to Avoid
7 Tips for Generating News Coverage
7 Ways to Improve Your Storytelling
7 Ways to Show Your Nonprofit’s Personality
9 Tips to Improve Your Small-places Writing: How to Compose Better Microcontent and Social Network Updates
9 Words for Nonprofits to Avoid in 2011
A Four-letter Word That Won't Get You into Trouble with Supporters
A Free Picture Is Worth a Thousand Dollars
A Guide to Search Engines and Web Directories
A Nonprofit by Any Other Name
A Nonprofit's Guide to Event Fundraising Analytics
A Tagline is a Terrible Thing to Waste: Building Your Nonprofit Brand in 8 Words or Less
Aggressive Marketing for Recessionary Times
Are We There Yet? A Guide To Evaluating Nonprofit Communications
Are You Short-Changing Your Nonprofit By Not Being Marketing Savvy?
Are Your Target Audiences Omnivores, Connectors, Mobile Centrics or...?
Authenticity Invites Audiences to Connect with You
Be Careful What You Call Your Audience
Becoming a Purple Nonprofit, and What is Squidoo?
Becoming Donor-Centric: Segmentation
Best Internet Marketing for a Cause 2006
Branding Isn't Just for Cattle: Tips for Managing your Nonprofit's Brand
Branding Your Nonprofit: An Investment in Your Tomorrows
Brandraising: One Organization, Many Channels
Budgeting For Your Internet Strategy
Building Communications Capacity
Building Trust and Transparency
Building Trust in the Sector: How & Why to Make Your Nonprofit More Transparent
Campaigns in Nine Steps: How to Succeed with "Just Enough" Planning
CANFit Getting Kids Healthy in California
Collective Lens: Photography for Social Change
Communicate: Think Big & Build Simple for Big Dollars
Crafting your Call to Action: Why me? Why now? What for?
Create an Online Fundraising Plan - Step 3: Match Up Your Online and Offline Marketing
Create Copy that Shines, Sings and Brings in the Bucks: Tips for Writing for the Web
Create Personas to Bridge the Gap with Target Audiences
Creating an Online Video Strategy
Creating Publicity without a Big Media Buy
Cultivating Donors Online
Cultivating Donors Online: Becoming Donor-Centric
Determine Your Organization's "Onliness" (Only-ness)
Developing a PR Plan
Developing a Strategic Communications Plan
Dialing In, Logging On and Nodding Off: The True Costs of Teleconferences, Videoconferences and Webinars
Do Your Communications Suffer from "Jargon Breath"?
Document Placeholder
Driving Traffic to Your Website
eCampaigning Best Practices and Emerging Tactics
Email Signatures: A Missed Marketing Opportunity
Emaily Post’s Guide to Online Decorum
ePhilanthropy Code of Ethics
Everybody's Talking about You -- Why Your Nonprofit Needs to Listen, and Listen Hard
First 100 Days in Your New Nonprofit Marketing Job
Five Boxes to Check Before Your Social Media Foray
Five Questions to Answer Before Creating a Marketing Plan
Five Steps to Cutting through Communications Flash, Floam and Fluff
Forge Stronger Links Between Search Engine Optimization, Social Media and PR
Forget Activities; Think Accomplishments for Annual Reports
Four Parts of a Great Fundraising Appeal
Four Parts of a Great Message
Four Steps to Finding the Right Name
Generate Impact! Through Stories
Getting Past the No Budget Myth
Good Marketing Campaigns in 7 Steps
Google AdWords for Nonprofits: 10 Tips About Keywords
Google Grants for Nonprofits: Getting Started
GuideStar Webinar: Strengthening Your Fundraising Appeals: Powerful Giving Season Communications during a Downturn
Handling the Challenge of Holding Events
Help! I Have No Marketing Budget!
Help! My Boss Hates Marketing!
Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause
Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause
How Better Marketing Elected Barack Obama
How Improving the Experience Can Make Donors Want to Give
How Many Donor Databases Are There?
How Nonprofits Can Get the Most out of Flickr
How Nonprofits Can Work With Connected Citizens
How Stopping Everything Increases Nonprofit Marketing Impact
How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide
How to Ask For Action
How to Be a High-Impact Organization
How to Build Your Nonprofit's Brand to Engage Today's Value-Conscious Supporters
How to Communicate to Men Who Scan, Women Who Probe -- Findings from the Pew Internet and American Life Survey
How to Defend Your Marketing Budget
How to Defend Your Nonprofit Marketing Budget -- Even in Tough Times
How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?
How to Do Grand-Plan Marketing 90 Days at a Time (Case Study)
How to Get Your Board and Administrators to Support Marketing
How to Improve Your Nonprofit Marketing by Using a Calendar
How to Launch Your New & Improved ‘Anything’
How to Revolutionize Your Special Events
How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go
How to Tap into the Heart and Soul of Your Organization When You Write
How to Tell a Story that Feels Your Own in 30 Seconds
How to Use MySpace to Raise Awareness: Three Nonprofit Organizations Share Their Experiences
How to Write a Fundraising Letter
How to Write a Human Interest Story
Involving Your Audience—Upstream!
Is Marketing Slimy?
Is the Web Still a Windfall for Nonprofits?
Is Your Nonprofit's Marketing Made to Schtick?
Is Your Story Big Enough?
It's Not What You Say, It's How You Say It (and How You Make Your Audiences Feel)
Key Words For Donors To Find You On The Web: An Overview
Key Words For Donors To Find You On The Web: Step by Step Guide
Leveraging LinkedIn for Good
Listening To the Bad and Using It for Good
Make it Easy for Online Readers to Spread the Word
Make Your Ideas Stick
Make Your Messages Stick – With Made to Stick
Making a Switch: How to Change Things When Change Is Hard
Making Every Dollar Count: Keys to Develop a Results-Driven Marketing Plan
Making the Most of Your Limited Marketing Resources
Me Marketing vs. You Marketing
Media Habits of 12-24 Year-Olds vs. 25-54 Year-Olds -- Key to Shaping Your Nonprofit Marketing Agenda
My Life as a Failure
News Releases to Tweets: Getting Your Story Straight and Composing Effective PR Writing
No Rhythm Required: 4 Steps to Making Your Marketing Sing
Non-profit Storytelling: 6 Tips for Interviews
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
Organizing Your Nonprofit Marketing Plan
Photo Tips
Pitching Your Cause: Effectively Working with the Media to Spread Your Story
Plan Your Year-End Campaign in 7 Steps
Promote Your Cause on Facebook in Six Easy Steps
Public Relations 2.0
Public Relations Writing Tips
Re-Active Marketing: Nonprofits Beware
RE3.org - Using Social Media for Social Marketing Success
Resolve to Be Your Own Publisher with This Editorial Calendar
Search Engine Marketing 101
Sell Better with Stories
Sell the Issue, then Your Organization to Better Connect with Your Audience
Seven Incredible Hours in December: How to Make the Most of Year-End Giving
Six Steps to a Better Event
Smart Chart 3.0: A Tool to Help Nonprofits Make Smart Communications Choices
Social Marketing Basics
Social Networking – What’s Real?
Spreading Your Nonprofit's Message with Google Adwords
Steal, Steal, Steal That Corporate Savvy
Steps for Turning Your Organization into a Heavily Quoted Source
Storybanking: A Bank That Always Builds Interest
Storytelling: The First Best Thing
Take your Message to your Audience
Tear It Down and Virtual Guantanamo: Two Examples of Virtual Advocacy
The 5 Toughest Questions Donors Will Ask
The Activation Point
The Art of Easy
The Art of the Online "Ask"
The Basics of News Release Writing
The Brand Gap: How to Bridge the Distance Between Business Strategy & Design
The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered
The Joys of Google Grants, Part 1
The Joys of Google Grants, Part 2
The Just Enough Planning Guide: A Roadmap to Help Nonprofits Reach Their Campaign Goals
The Kiwi’s Fleeting Flight
The Language of Change: 20 Words and Phrases that Impact Attitudes, Actions and Funding
The List: What’s In and Out for Nonprofits in 2011
The No-Neck View of the World: Network for Good Heeds its Own Advice
The Power of One – Take Michael Moore’s Lead in Putting One Person’s Story to Work
The Secret of “Me Marketing” vs. “You Marketing”
The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) about Online Outreach
The Sound of the Genuine
Think Big and Keep it Simple to Improve Fundraising
Three Common Problems and Five Easy Solutions for Cultivating Donors Online
Top 10 Reasons for Creating a Communications Plan
Top Five Questions about Nonprofit Annual Reports
Traits of a Good Nonprofit Guerilla Marketer
Twelve Tips for Gaining Awareness
Uncharitable?
Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line
Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead
Welcome to Katya's Corner of the Learning Center
What Guerilla Marketing Is - And What It Isn't
What to Do About the Lists in Your Annual Report
What You Need to Remember When Planning an Event
What Your Donors Aren't Telling You
What's Different about Your Nonprofit?
What's the Difference Between Mission and Vision?
What’s your organization’s role in the wake of a man-made disaster?
Why "I'm Sorry" is So Powerful
Why Email? Reasons to Love Email Marketing
Why Nonprofits Need Strong Taglines
Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving
Why People Ignore Your Marketing and What to Do About It
Why Traditional Strategic Planning Isn't Strategic
Why Vivid Storytelling Inspires Giving
Word-of-Mouth: One Marketing Strategy You're Using Without Knowing It
Write for Fundraising123!
Writing Your Annual Report in Five Easy Steps
Your New Year's Resolutions
Your Supporters Are Your Best Spokespeople with Web 2.0
Training
33 Ideas that Change the Fundraising Game
Event 101 for Fundraisers
How to Tell Your Story: Tips for Better Storytelling, Fundraising Success and Media Glory
Successful Email Fundraising on a Budget
Crafting your Call to Action: Why me? Why now? What for?
Cultivating Donors Online
Website 101 for Fundraisers
Creating Compelling Experiences of Persuasion
A Procrastinator's Guide to Year End Fundraising
11 Steps to Success with Social Networking
How to Use Social Networking Websites
Bring Your e-Newsletter from Snoring to Soaring
Online Fundraising in 10 Easy Steps
Make Your Ideas Stick
Causes on Facebook: Everything You Need to Know About Using Facebook as a Nonprofit Marketing Tool
All You Need to Know about Choosing a Donor Database
A Rookie’s Guide to Online Fundraising & Marketing
Strategies for Implementing a Donor Database
Creating the Constituent-Centric Organization: The Benefits of Constituent Relationship Management (CRM)
Doing Donor Management Right: Expert Advice
Our Website Stinks! Tips & Secrets for a Successful Redesign
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
Branding Isn't Just for Cattle: Tips for Managing your Nonprofit's Brand
Spreading Your Nonprofit's Message with Google Adwords
The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered
Making Every Dollar Count: Keys to Develop a Results-Driven Marketing Plan
Getting Started with Online Fundraising & DonateNow
Using Social Networking Sites to Promote Your Mission
Communicate: Think Big & Build Simple for Big Dollars
Becoming a Purple Nonprofit, and What is Squidoo?
Building Participation through Social Networking
A Tagline is a Terrible Thing to Waste: Building Your Nonprofit Brand in 8 Words or Less
How to Build Relationships and Achieve Fundraising Success in a Web 2.0 World
Cranking Up Your Email Marketing for Fall Fundraising
The Long Snail: Why the Nonprofit Sector Needs to Get Moving Online
Going Beyond the E-Newsletter: Five Essentials for Crafting an Engaging Email Marketing Program
Crafting Your Call to Action: Tips for Improving Your Online Fundraising Results
Successful Fundraising in Turbulent Times
Generate Impact! Through Stories
How to Thrive in a Down Economy: Tips for Improving Online Giving
A Procrastinator's Guide to Year-end Fundraising
The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget
Grantseeking During A Recession
More Than a Donate Button: Composing Your Online Fundraising Plan in ‘09
11 Steps to Social Networking Success (Hampton Roads)
Creating an Online Video Strategy
It's All about the List! How to Grow and Cultivate Your Most Valuable Online Asset
Campaigns in Nine Steps: How to Succeed with "Just Enough" Planning
Building Trust in the Sector: How & Why to Make Your Nonprofit More Transparent
ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn
Fundraising When Money Is Tight
What Should a Website Cost?
Broadening Your Fundraising Net: Diversifying Your Fundraising Channels to Build a Financially Healthy Organization
Twitter Fundraising: Holy Grail or Fail Whale?
Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line
Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector
Creating Sustainable Funding in Economically Challenging Times
Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times
From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors
The One-minute Storyteller: Making Emotional Connections with Supporters (and Potential Supporters)
Create Copy that Shines, Sings and Brings in the Bucks: Tips for Writing for the Web
The Language of Change: 20 Words and Phrases that Impact Attitudes, Actions and Funding
7 Steps to Better Email Fundraising & Communications
A Beginner's Guide to Online Fundraising & Marketing
The Influential Fundraiser: Using Psychology to Win Over Donors
What Kevin Bacon Knows about Web 2.0
Dialing In, Logging On and Nodding Off: The True Costs of Teleconferences, Videoconferences and Webinars
The CMS Roundtable: Which Website Solution is Right for You?
News Releases to Tweets: Getting Your Story Straight and Composing Effective PR Writing
Pitching Your Cause: Effectively Working with the Media to Spread Your Story
A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)
Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall
Digital Facelift: Tips for Taking Your Website from Blah "Before" to Amazing "After"
GuideStar Webinar: Strengthening Your Fundraising Appeals: Powerful Giving Season Communications during a Downturn
Causes on Facebook: Partner Center, Application Redesign and America's Giving Challenge, Oh My!
A Rookie's Guide to Online Fundraising and Marketing (Foundation Center)
"Missionize" Your Year-End Fundraising: Maximizing Your Organization's Fundraising Potential this Holiday Season
How to Build Your Nonprofit's Brand to Engage Today's Value-Conscious Supporters
Fundraiser’s Confidential: How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever
The Procrastinator's Guide to Year-end Fundraising
Is Your Story Big Enough?
6 Steps to Building a Dynamic Grantseeking Calendar
Thanks a Million: How to Thank Your Donors So They'll Come Back and Give More
Three Big Screw-ups in Online Fundraising, and How to Avoid Them
Ensuring Your E-Newsletters are Read - Not Dead - On Arrival
Making a Switch: How to Change Things When Change Is Hard
Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause
Online Donors: Why They Leave and How to Get Them Back
Lights, Camera, Fundraising Action! Using Video in the Fundraising Cycle
4 Easy Steps to Better Email: Improve Your Results through Careful Testing
8 Online Fundraising Changes You Must Make in 2010
Brandraising: One Organization, Many Channels
Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques
How to Tap into the Heart and Soul of Your Organization When You Write
Using Social Media: 11 Steps to Success (NA'AMAT USA Convention)
Uncharitable?
9 Tips to Improve Your Small-places Writing: How to Compose Better Microcontent and Social Network Updates
How to Tell a Story that Feels Your Own in 30 Seconds
How to Increase Attendance & Fundraising Results for Your Spring Fundraiser
Leveraging LinkedIn for Good
Storytelling: The First Best Thing
The Third Best Webinar Ever (Or, An Intro to Crowdrise and Its Potential for You and Your Supporters)
Microvolunteering: Why It's Better Than Sliced Bread
How “Wow!” Experiences Create Lifetime Donors
Optimize Your Landing Pages: Improving the Odds You Get What You Want from Your Supporters
Product Spotlight Demo: Turn Supporters’ Time into Money through Polling and Surveys
Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community
The Secret Sauce of Social Media Fundraising
How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide
Planning and Executing Your Next Big Event
Transform Your Organization with Pro Bono Technology Resources – The Community Corps Product Spotlight
Cause Marketing 101: 5 Tactics for Raising Money from Businesses
Why Email? Reasons to Love Email Marketing
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